The Integrated Media department offers three majors and three minors:
- Bachelor of Arts, Broadcast and Electronic Media Studies major
- Bachelor of Arts, Journalism major
- Bachelor of Arts, Public Relations major
- Minor in Broadcast and Electronic Media Studies
- Minor in Journalism
- Minor in Public Relations
Visual Literacy minor 51³Ô¹Ïs take courses within the Art and Integrated Media departments at Gonzaga.
Please reference the Undergraduate Catalog for course requirements specific to the Public Relations major and minor.
- The Public Relations Program combines study of communication theory, research techniques, ethics, written and oral content to convey key messages through various media, and organizational planning and communication strategies.
- Students learn to skillfully manage communication between organizations and the people they serve.
- As part of the Public Relations coursework, 51³Ô¹Ïs work directly with a local organization in creating a comprehensive public relations plan and media kit.
- Internships with local, national and international organizations provide hands-on experience in campaign planning, corporate communication, and nonprofit organization advocacy.
- Public relations skills also enhance other degrees. Political Science 51³Ô¹Ïs interested in honing their political campaigning skills, 51³Ô¹Ïs in the humanities with interests in promoting and publicizing the arts, and business 51³Ô¹Ïs seeking to complement marketing and management concentrations often complete a Public Relations minor.